Single Guest Profile
Know your diners from every touchpoint
Disconnected interactions and fragmented data become powerful signals in the Distil Single Guest Profile.
- No more duplicate records. One guest – one profile with Distil’s AI Identity Resolution
- Unify guest data from reservations, payments, ecommerce, marketing and other sources
- Power a new era of diner insights, personalised marketing and curated loyalty incentives.
The Single Guest Profile
Your guests are unique humans, just like you and I – dining out with friends and colleagues, enjoying the hospitality in your restaurants.
From multiple interactions, visits and touchpoints, Distil’s Single Guest Profile delivers clarity from their disjointed data so you can create seamless experiences and build brand connection.
After all, no one wants to be treated like a number.
Uncover guest profiles hidden in the data
Understand who your diners are with guest profiles compiled from all connected sources using Distil’s AI Identity Resolution.
Power hyper-personalised marketing
Create rich guest segments as narrow as you like that sync automatically with your marketing platforms.
Create loyalty incentives that deliver results
Use signals in the data to discover dining patterns and spending habits so your loyalty programme hits all the right notes.
Individual Profile view
Displays everything you need to know about any one guest.
All Guest Data view
Cross-platform Single Guest Profile view displays all attributes for your entire guestbook.
AI Segment view
Cross-platform segmentation displays and analyses each segment individually.
Drive Lifetime Value by Seeing the Whole Guest Journey
The Single Guest Profile stitches together guest interactions from all your connected sources, from website visits to completed bookings into a unified profile.
This visibility helps restaurant teams understand what keeps guests coming back, who the big spenders and brand fans are and gives commercial teams the data to grow lifetime value.
Unlock Smarter Hyper-Targeted Marketing
The power of connected data and individual guest profiles means marketers can build segments around anything that’s in the data – favourite venue, frequency of visits, average spend, brand journey or anything else you can imagine.
It’s personalisation made scalable, helping you surprise and delight with every message and campaign.
Make Loyalty and Automation a Revenue Success
Set up niche guest segments that sync automatically with your marketing platforms so you can automate touchpoints that seamlessly align with your guest’s journey.
Intervene when they may churn, deliver special moments that build brand love and reward loyalty in a way that contributes to the bottom line revenue.
Trusted by the Best
Our thoughts Distilled…
Single Customer View vs Single Guest Profile – What’s the Difference?
You might think a Single Customer View (SCV) is critical for a restaurant tech stack. But most SCVs were never ...
Frequently asked questions
What kind of data can be included in a Single Guest Profile?
Everything you know about your guests from booking history, POS spend, email engagement, gift card purchases and even feedback can be combined to give a unified view of each guest’s relationship with your brand. If you’ve got the guest data, we can integrate it.
Can I connect all my restaurants in OpenTable to the Single Guest Profile?
Absolutely. We can bring in guest data from as many Restaurant IDs (RIDs) as you want to from OpenTable. We can configure them so you see each guest book individually in the Single Guest Profile, as well as create custom attributes that give a holistic view of a guest’s relationship with a brand or the whole group.
Are you integrated with other platforms we have our guest data in?
We’re growing our library of integrations every week and we’re already connected with the mainstream players. However, we regularly build custom integrations for clients where we’re not already connected or the data connection requires customisation.